Samsung Group Report contains a full analysis of Samsung Porter’s Five Forces Analysis. The arrival of 5G is going to benefit Samsung the most compared to its competitors. PESTLE analysis . This paper is intended to give insights about smartphone market and where Gionee Communication Equipment Co. Ltd., stand as a smartphone manufacturer. Retrieved from Segmentation means the splitting of the market into groups of end users who are: 1. Remarkably, they have both a cost advantage and a value advantage over their competitors. Samsung’ leadership team needs to decide if Samsung is able to continue its integrated cost and product differentiation advantages with the threat of Chinese entrants which are planning to license technology and sell at low prices to gain market share. Then Samsung came into market, which over took the market of Nokia. Samsung also has a global supply chain network that includes around 2500 suppliers. Five Forces Model: 1. According to Gartner, in Q1 of 2020, Samsung has maintained the No. Marahatta SWOT Analysis of Samsung – 2020. It is important for businesses like Samsung to consider the regulatory threats and the compliance issues since non-compliance will result in hefty fines as well as a loss of reputation. Its share in the Chinese smartphone market has come down from around 5% in 2016 to around 1% in 2019. It is going to affect employment and earnings in several industries and mainly travel and tourism. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Samsung electronics market and analysis. The business level strategy of Samsung’s memory chip business unit is an integrated strategy. Conclusion of Samsung PEST analysis. Samsung’s 512GB UFS 3.0 is the first mobile memory in the industry to be recognized by an international certifying organization, which was made possible through the company’s extensive efforts to reduce carbon and water footprints. Kashyap Pd. CompanySamsung electronicsIndustrySmartphones, Consumer Electronics, Displays, and Semiconductors.HeadquartersSeoul, South Korea.Founded1938Revenue 2019230.4 Trillion Korean Won.Number of Employees Dec. 2018309,630CEOsKim, Ki Nam.Kim, Hyun Suk.Koh, Dong Jin.COmpetitorsHuawei, Xiaomi, Oppo, Apple, Vivo, Intel, LG, Panasonic, SONY and others. Corona’s impact on the global economy was sudden and immense which is going to affect businesses like Samsung on both the ends from production to sales.   The revenue of the brand reached 239.6 Trillion Korean won in 2017 rising from 201.9 Trillion Korean … The company has a brand value of 91.3 billion USD with total global revenue of the company has reached to 218.7 billion USD (IBIS World, 2019). SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. Samsung Advanced Institute of Technology (SAIT) is the research power of Samsung that also handles (at the moment) new business. It also gives a better idea of the existing trends. To penetrate the upper-market Samsung had to give up their lower-market position and focus on innovation and perceiving a higher brand value. Low-Profit Margin. There was a slight growth in its market share during the first quarter of 2019 but it was still around 1% only. In Samsung Electronics’ case, the overall bargaining power of the consumers is moderately high. Samsung Industry Analysis. Apple, one of the leading competitors of Samsung has already announced that its performance in the second quarter of 2020 is going to be affected by the spread of Coronavirus. Industry introduction in which includes samsung and blackberry, - swot matrix and in-depth analysis. Mobile phones account for a large part of the company’s net revenue. Some of the leading factors that have driven the global success of Samsung include technological innovation and excellent product quality. In 2004, the company adopted the ecodesign process for a thorough analysis of the environmental impact of its products. Samsung maintain the first position with innov… The data presented in Appendix 1 shows that Samsung’s cost advantage accounts for majority of their competitive advantage. Learn what all factors can make it outdo its competitors and what factors can lead to its fall. The company has established 216 global bases across 74 countries. Samsung is already in a strong position in the US where Apple is the industry leader. Strategic HR management is also a key area where the company should place a higher focus to strengthen its competitive advantage overall. The analysis is based on the current developments in the market niches in which Samsung operates and is grounded in the specific drivers of its strategy as far as the external pressures on its business are concerned. MARKET ANALYSIS AND CUSTOMERS With a CAGR of 10 %, global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. In 2017, the IT and mobile communications segment accounted for more than 40% of the company’s net revenue. This element is especially significant for Samsung as the other White Goods multinationals like LG, Nokia, and Motorola not to mention Apple are engaged in fierce competitive rivalry. contact:,, How To Market Your Small Business Successfully, What You Need To Know About Marketing for Your New Business, Easy Ways Businesses Can Incorporate Sustainability, Coronavirus impact on the airline industry , Pratap, A. More than anything, Samsung is a technology company that invests a lot in research and development every year. The local brands are performing relatively a lot better in the Chinese smartphone market. • Despite the fact that some competitive advantage is lost, collectively, Samsung produces several industry leading products annually which create a sustained competitive advantage. Executive Summary 3 In 2019, the company is experiencing a decline in its semiconductor sales. Apart from Huawei and other Chinese brands, Apple is a leading competitor of Samsung in the global smartphone market. Hence, Samsung is an extremely important conglomerate in this country, working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Samsung’s current logo used since 1993. 2. Overtime Samsung have become one of the leading electronics company in the world. Samsung . Samsung electronics is the core business of the company and the company is known for its electronics business that includes smartphones, LED TV, and other home appliances. However, to grow market share in key markets, it must focus on the marketing of the brand. SEOUL, Korea — Nov. 26, 2019 — Samsung Electronics Co., Ltd., a world leader in advanced memory technology, announced that its 512-gigabyte (GB) embedded Universal Flash Storage (UFS) 3.0 will be awarded Carbon Footprint and Water Footprint Certifications from the highly respected UK-based Carbon Trust during a ceremony at the British Embassy in Seoul, Korea later today. Apart from investing a large sum each year in research and development to improve its existing products and make them more efficient and productive, it is also focusing on making its products more environment-friendly. The first Samsung’ Smart Tv has been launched in 2010 and because of this reason, we can’t provide a financial report of 3 years. Strategic Fit Samsung Environmental Analysis Samsung must make internal changes based on external circumstances, for example the economic crisis would have discouraged the company to spend large amounts of money on developing products that may not sell in a slow market Swot Analysis of Samsung. It was founded in 1938 and since then it has diversified into several business areas. However, the brand equity of Samsung is majorly due to its use of Android Operating systems. In 2005, Samsung surpassed rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand. Their success in the glob… Actually, the brand is not even close to the top in the China smartphone market where it held a share of less than 1% in 2018. View Academics in Samsung Industry Analysis on Westcliff University Samsung is a South Korean company founded in March 1938. On a global scale, Asia-Pacific accounts for more than 35% of the market share. Analysis on customers 1.1 What is the company’s value proposition? seeks to undertake an in-depth analysis of Samsung in the global Smartphone industry. It was founded in 1938 and since … A SWOT analysis of the Samsung Group and its subsidiaries, such as Samsung Electronics Co., identifies strengths, weaknesses, opportunities, and threats that depict a strong competitive position and potential for further business growth in the global market. Many players exist in market with their new attractive looks, technology, usage etc. The largest product segment of Samsung based upon revenue is IT and mobile communications followed by device solutions. Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Apart from having disrupted the supply chain in various regions of the world, Corona might also affect the sales of products worldwide. The United States is the leading market for Samsung products. Introduction : The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Value Chain analysis and McKinsey 7S Model on Samsung. Higher the competition level, advanced the technologies will be, and prices will be competitive, which greatly impac… Today we are going to go over a brief SWOT Analysis of… Five Forces Model: 1. 1.1 Industry Summary, Competitive Analysis of Gionee Communcation Equipment Co. Ltd. The technology industry and smartphone industry are also highly regulated and apart from user privacy-related laws and regulations, there is a complex web of laws that also affect Samsung including labor laws. Indeed, Samsung cannot take its position in the market for granted as all these and other domestic white goods players operate in a market where margins are tight and the competition is intense. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. It has 52 sales offices around the world as well as 15 regional offices. By use of the above capabilities, core competencies and resources, Samsung is able to create a strong value chain. This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. Analysis of Samsung Electronics' Strategy for the period 2014-2017, and development of strategic options for growth and sustainability (Author: Vikram Razdan, Business consultant and Technical writer) It is a South Korean multinational company with its headquarters in Seoul. 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